Media Streaming Market to Hit USD 108.73 Billion in 2025 Amid On-Demand Content Boom

Coherent Market Insights Projects Media Streaming Market to Reach USD 193.84 Bn by 2032, Growing at 8.6% CAGR, Fueled by Smart Device Proliferation

/EIN News/ -- Burlingame, CA, May 11, 2025 (GLOBE NEWSWIRE) -- According to Coherent Market Insights, The global media streaming market is estimated to be valued at USD 108.73 Bn in 2025 and is expected to reach USD 193.84 Bn by 2032, growing at a compound annual growth rate (CAGR) of 8.6% from 2025 to 2032. Advancements in technologies such as blockchain and artificial intelligence (AI) are enhancing media quality across the production and distribution value chain.

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Global Media Streaming Market Key Takeaways

• According to Coherent Market Insights (CMI), the global media streaming market size is projected to expand at a CAGR of 8.6%, reaching USD 108.73 Bn in 2025 and USD 193.84 Bn by 2032.

• Based on component, software segment is expected to account for more than half of the global media streaming market share in 2025.

• In terms of channel, satellite TV segment is anticipated to generate a revenue of about USD 48.49 Bn in 2025.

• By vertical, E-learning category is likely to account for more than one-third of the global media streaming market revenue share in 2025.

• North America is expected to dominate the global industry, accounting for revenues worth USD 50.66 Bn in 2025. This can be attributed to high adoption of smart devices as well as OTT platforms in the region. Strong presence of suppliers of media streaming solutions employing AI is also contributing to industry expansion.

• As per Coherent Market Insights’ latest media streaming market analysis, Asia Pacific, spearheaded by India and China, is set to become a happy hunting ground for media streaming companies. It will likely account for about 2/5 of the global market revenue share in 2025.

Growing Interest in On-Demand and Personalized Content Spurring Market Growth

Coherent Market Insights’ latest media streaming market report highlights key factors propelling industry growth. One prominent factor is the rising demand for on-demand and personalized content. Media streaming refers to any media content, such as video, audio, or multimedia, that is delivered and consumed in real time over the internet without downloading the file first.

Modern consumers increasingly prefer streaming services like Netflix, Disney+, and Hulu due to the flexibility and convenience they offer over traditional TV broadcasting. These services allow users to watch content on demand, at their convenience, and on various devices. The shift towards on-demand content is expected to boost media streaming market growth.

Read Also: How Rise of On-Demand Streaming is Shaping the Music Streaming Market Size, Share & Growth Trajectory (2025-2032)

Piracy and Data Congestion Issues Limiting Media Streaming Market Growth

The future media streaming market outlook looks promising. However, piracy and data congestion issues are limiting growth of the media streaming industry to some extent.

Illegal streaming and piracy remain a major challenge for the media streaming industry, especially in nations like India. For instance, according to a 2024 report by EY and the Internet and Mobile Association of India (IAMAI), the Indian entertainment sector lost around ₹224 billion in 2023 due to piracy.

Another factor limiting media streaming market growth is the data congestion issues. Network congestion, particularly in nations with poor internet infrastructure, affects streaming quality, leading to buffering and reduced user satisfaction. This deters some users from opting for streaming services, thereby limiting market expansion.

Penetration of High-Speed Internet and Smart Devices Creating Growth Opportunities

Availability of high-speed internet, including 5G networks and fiber-optic connections, has significantly enhanced the quality and reliability of media streaming services. Similarly, widespread adoption of smartphones, smart TVs, and other connected devices has transformed the way users access and enjoy digital content.

Together, fast-speed internet and smartphone adoption are making media streaming more accessible. This expanding digital ecosystem is set to create substantial revenue-generation opportunities for media streaming service providers as well as content creators.

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Emerging Media Streaming Market Trends

• Development of original content is a key trend shaping media streaming market growth. Streaming platforms like Amazon Prime, Netflix, and Disney+ are increasingly investing in exclusive content (TV shows, films, and documentaries) to attract and retain subscribers. This not only helps them to stay ahead of their competitors but also reduces their reliance on third-party licensed content.

• Many companies are targeting emerging markets with regional content and pricing strategies. This is expected to play a key role in enhancing the overall media streaming market value.

• Some industry players are also focusing on offering flexible subscription models to woo more and more customers. They are combining ad-supported free tiers with premium, ad-free options, or offering customizable plans to cater to diverse viewing preferences and budgets.

• Growing popularity of live sports streaming is also providing a strong thrust for the expansion of the media streaming industry. Similarly, usage of immersive technologies like AR and VR for enhanced live streaming experiences will benefit the industry.

Also Read: Video Streaming Market Size, Share & Trend Analysis Report (2025-2032)

Analyst’s View

“The global media streaming industry is set for rapid expansion, owing to increasing penetration of high-speed internet, growing adoption of smart devices, and rising interest in live sports streaming,” said senior analyst Monica Shevgan. “On the other hand, piracy issues will likely limit market growth to some extent.”

Current Events and Their Impact on the Media Streaming Market

Event	Description and Impact
Evolving Consumer Preferences	Description: There is a rapid shift towards mobile and on-demand content. Impact: Growing interest in on-demand content will directly influence media streaming market growth.
Technological Advancements	Description: Expansion of 5G networks and high-speed internet access. Impact: Improved internet infrastructure enhances streaming quality and accessibility, especially in previously underserved or rural areas, boosting market penetration.
Intensifying Competition Among Streaming Platforms	Description: Streaming platforms are launching new streaming services. Impact: Increased competition encourages innovation and market expansion.

Competitor Insights

Key companies in media streaming market research report:

• Tencent Holdings Ltd
• IBM Corporation
• Alphabet Inc.
• Havision Inc.
• Disney+
• Roku Inc.
• Hulu LLC
• Brightcove Inc.
• Apple Inc.
• Netflix Inc.

Key Developments

• In May 2025, Roku Inc. entered into an agreement to acquire streaming service provider Frndly TV. This acquisition will help the company expand further into the live television segment.
• In October 2024, Warner Bros Discovery announced launch of its Max streaming service in seven Asia markets, including Indonesia, Philippines, Malaysia, Singapore, Taiwan, Thailand, and Hong Kong, from November 19. The company intends to bring popular content from iconic brands like Discover, Cartoon Network, HBO, and DC Universe to these seven markets.
• In February 2024, Sistema Brasileiro de Televisao (SBT) selected Brightcove to power its new streaming service.
  

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Market Segmentation

Component Insights (Revenue, USD Bn, 2020 - 2032)

• Software
• Content Delivery Services

Channel Insights (Revenue, USD Bn, 2020 - 2032)

• Satellite TV
• Cable TV
• IPTV
• OTT Streaming

 Vertical Insights (Revenue, USD Bn, 2020 - 2032)

• E-learning
• Healthcare
• Government
• Sports
• Gaming
• Others

Revenue Model Insights (Revenue, USD Bn, 2020 - 2032)

• Subscription-based
• Transaction-based
• Advertising-based
  

Regional Insights (Revenue, USD Bn, 2020 - 2032)

• North America
  • U.S.
  • Canada
• Latin America
  • Brazil
  • Argentina
  • Mexico
  • Rest of Latin America
• Europe
  • Germany
  • U.K.
  • Spain
  • France
  • Italy
  • Russia
  • Rest of Europe
• Asia Pacific
  • China
  • India
  • Japan
  • Australia
  • South Korea
  • ASEAN
  • Rest of Asia Pacific
• Middle East
  • GCC Countries
  • Israel
  • Rest of Middle East
• Africa
  • South Africa
  • North Africa
  • Central Africa

Also Read: Social Media Subscription Market Size and Share Analysis – Growth Trends and Forecast (2025-2032)

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