
Shinsegae Duty Free launches Borntostandout, ‘Korea’s most daring fragrance’, at Myeong-dong flagship
SOUTH KOREA. Shinsegae Duty Free has expanded its premium fragrance offering with the debut of the evocatively named Korean brand Borntostandout at its Myeong-dong flagship. The opening highlights the retailer’s strategic focus on high-end and trend-driven …